1. Avatar for Michelle's Clients - Silent Susan
2. Target Market Avatar
"Silent Susan"
- Age: 35-45
- Occupation: Stay-at-home mom
- Marital Status: Married
- Children: Two kids aged 6 and 9
- Education: Some college education
- Location: Suburban area
3. Personality:
- Introverted: Prefers to keep her struggles to herself.
- Sensitive: Takes comments about her weight to heart but doesn't show it.
- Resourceful: Good at managing the household on a tight budget and schedule.
4. Emotional State:
- Anxious: Constantly worried about her kids, her home, and her appearance.
- Isolated: Feels alone in her struggles even when surrounded by family.
- Hopeful: Deep down believes that change is possible but doesn't know where to start.
5. Daily Routine:
- Morning: Gets kids ready for school, quick breakfast (usually skips it).
- Daytime: Household chores, grocery shopping, maybe a quick TV break.
- Evening: Cooks dinner, helps kids with homework, spends time with husband.
- Late Night: Finally has time for herself but usually too tired to exercise or plan healthy meals.
6. Challenges:
- Time Management: Feels like there's never enough time for herself.
- Lack of Support: Her family doesn't take her weight issues seriously.
- Self-Doubt: Questions whether she can actually make a change at this point in her life.
7. What She's Looking For:
- Simplicity: Easy, quick routines or recipes that can fit into her busy day.
- Anonymity: A way to seek help without drawing attention to her struggles.
- Affordability: Budget-friendly options are a must.
- Pain Points: Overweight, busy with kids and household chores, unspoken desire to be healthier, uncomfortable discussing her weight issues, feels isolated.
- Goals: Wants to find a way to incorporate healthy habits into her busy schedule, lose weight, and improve her self-esteem without drawing attention to her struggles.
8. Psychological Profile:
- Cognitive Dissonance: Knows she needs to make a change but struggles with taking the first step.
- Fear of Judgment: Afraid that opening up about her weight will make her vulnerable to criticism.
- Perfectionist Tendencies: Wants to do everything perfectly which often leads to procrastination.
9. Social Dynamics:
- Spouse: Supportive but oblivious to her internal struggles.
- Children: Too young to understand the concept of health and wellness.
- Friends: Limited social circle, mostly other moms from her kids' school who she feels she can't confide in.
10. Health Status:
- Weight: Significantly overweight, leading to low energy levels.
- Medical Concerns: Hasn't had a check-up in years, avoids doctors due to fear of bad news.
11. Financial Situation:
- Income: Single-income household, husband works full-time.
- Budget: Tight budget, often shops for deals and discounts.
12. Hobbies and Interests:
- Reading: Enjoys self-help books but rarely implements the advice.
- Cooking: Likes to cook but usually opts for quick and easy (often unhealthy) recipes.
13. Digital Behavior:
- Social Media: Passive user, mostly scrolls through feeds but rarely engages.
- Search Habits: Often looks up quick recipes or parenting tips but never deep-dives into health and wellness topics.
14. What Triggers Her to Seek Help:
- Visual Cues: Seeing photos of herself that she finds unflattering.
- Emotional Moments: Feeling out of breath while playing with her kids.
- Social Events: Upcoming gatherings or events where she has to be in the public eye.
15. Why Choose Michelle:
- Intrigued by your stress-free approach to health and wellness, your focus on "progress over perfection," and your own journey as a plus-size health coach.
16. How Your Services Can Help:
- Your "progress over perfection" mantra resonates with her, making her feel like her small efforts will also count.
- Your content can offer her the anonymity she desires, allowing her to take baby steps toward her goals without feeling judged.
- Your recipes and workout routines are simple and doable, making it easier for her to incorporate them into her daily life.
17. How She Would Interact With Your Content:
- Engagement Level: Likely to read articles and watch videos but hesitant to comment or share.
- Preferred Content Format: Short digestible videos or listicle articles.
- Call to Action: Would respond well to low-commitment CTAs like "Download our free 7-day meal plan."
18. Potential Obstacles in Engaging Her:
- Skepticism: May doubt the effectiveness of health programs due to past failures.
- Privacy Concerns: Hesitant to sign up for newsletters or online courses that require personal information.
19. Content She Would Engage With:
- "5 Quick and Healthy Breakfast Ideas for Busy Moms"
- "How to Sneak in Exercise While Your Kids are at School"
- "The Art of Self-Care: Finding Time for YOU in a Busy Household"
