1. **Executive Summary**
- Company Information
- Mission Statement
- Business Highlights
- Financial Summary
- Future goals
2. **Company Description**
- Mission Statement
- Long-Term Goals and Objectives
- The Management Team
- Organisational Values
3. **Product/Service Description**
- The Products/Services
- Unique Features of the Products/Services
4. **Customer Analysis**
- Primary Target Customers
- Important Product/Services Attributes
5. **Competitor Analysis**
- Direct and Indirect Competitors
- Competitor Profile Matrix
- Competitor Profile Matrix Summary
- Learning from Competitors
6. **Industry Analysis**
- The Target Industry
- The Industry/Market Size
- Trends and Future Developments
7. **Business Strategy**
- Product Attribute Map
- SWOT-Analysis
- Competitive Advantage
8. **Operations Plan**
- Input Factors
- Responsible Actors / Staff
- Production Process
- Output and Performance Indicators
- Product / Service Delivery and Payment
- Quality Control
- Potential Problems and Preventive Measures
9. **Marketing Strategy**
- Pricing Strategy
- Product Strategy
- Distribution and Sales Strategy
- Promotion and Advertising Strategy
- Expansion Strategy
10. **Financial Plan**
- Investment Plan
- Expansion Plan
- Projected Income Analysis
- Projected Cash Flow Statement
- Projected Statement of Financial Position
- Financial Statement Rationale
- Pro-Forma Balance Sheet Summary
- Loan Repayment Plan
- Financial Assumptions
11. **Critical Risks**
- Operational Risks
- Commercial Risks
- Technical Risks
12. **Development/Action Plan**
13. **Conclusion**
14. **Annexures**
- Production Management Plan
- Sector Support Certificate (PSF/Association)
- List of products (with pictures where possible)
- Investment Plan (with Invoices)
- Company Registration Certificate
- Business Model Canvas (BMC) -if any.
