1. Growth Hacking Unlocked: Growth Hacking Your Content Marketing
- What is growth hacking
- Growth hacking is combining multiple factors such as marketing technology and a bit of psychology. Everything you do when for example beginning a startup is related to growth does it produce growth? That’ll be the major question in every decision.
- Marketing
- Product: the product has to be something that people want, there has to be demand.
- Promotion: Put your product at the right time, the right place, and at the right place. Give exposure for your product within your budget.
- Price: Think about your budget, price of shipping, and other variables.
- Place: In what channels can people buy your product? What channels are most beneficial for your business?
- Technology
- Make use of site/webshop, google tools such as google analytics, google tag manager, or even Ubersuggest.
- Psychology
- Social Proof: Need for testimonials, reviews, or logos.
- Time: Limited time offers to induce urgency.
- Contrast: Pricing strategies.
- Progress: Referral systems.
- The user himself: Addressing customer pain points.
- The funnel of growth hacking
- Gain visitors through promotion, paid ads, SEO.
- Motivate visitors to buy your product.
- Retain your customers and attain new ones.
- Ways to growth hack your content marketing
- Podcasting, eBooks, Social Media, Webinars, Guest blogging & podcasting.
2. Master Resource Guide: Content Production
- What is Content Marketing?
- Strategy in which businesses/websites create and distribute valuable, relevant, and entertaining content.
- Why Content Marketing?
- Helps solve problems, proves credibility, gets more exposure, sells without "selling."
- The Base of ALL Content Marketing: Writing
- Writing to ONE person, specificity, and creating an avatar.
- CONTENT STRATEGY
- Core message, subtopics/categories, identifying objectives, and making share-worthy content.
- Scheduling: Be Realistic
- Hiring A Writer
- Key Performance Indicators
- Email sign-ups, blog comments, increase in overall site traffic and rankings.
- HOW TO WRITE LIKE A PRO
- Determining the topic, research, organize, write, cool off, edit.
This information provides a comprehensive overview of growth hacking and content marketing strategies, emphasizing the importance of targeted marketing, technological tools, psychological factors, and well-planned content strategies.
