1. **Research & Discovery**: Average 32 hours (range 24-40 hours), 3-5 business days for a draft.
2. **Strategy & Recommendations**: Average 75 hours (range 60-90 hours), 10-14 business days for a draft.
3. **Account Setup & Launch**: Average 47.5 hours (range 20-75 hours), up to 10 business days.
4. **Campaign Management & Optimization**: Average 20 hours weekly.
5. **Measure & Report**: Average 11.5 hours weekly (range 8-15 hours).
6. **Gantt charts**: Provided only upon specific request, showing pre-launch services before the launch date, and post-launch services starting from the launch date. Calculations for cost and timelines use average hours while also displaying the range for each service.
7. **Consultation Call**: Understand Campaign Objectives Goals Timeframe and Budget, Present Quals and Examples, Send Intake Form, Determine Best-Fitting Services. Hours: 1, Deliverable: Paid Social Intake Form.
8. **Research & Discovery Update**: Review Client Social Channels, Establish Client Campaign Goals, Research Target Audience, Conduct Industry Research. Hours: 15-20 weekly, 3-4 daily, Oversight: 2-3 hours, Deliverable: Target Audience Research Deck.
9. **Strategy & Recommendations Update**: Determine Campaign Objectives and Approach, Define Key Performance Indicators, Develop Personas and Audiences, Provide Channels Content and Copy Recommendations, Build a Budget Framework. Hours: 60-90, Oversight: 10-20, Deliverable: Paid Social Strategy Playbook.
10. **Account Setup & Launch Update**: Billing and Account Access, Create Facebook Ads Manager Account, Set Campaign Objectives, Create a New Campaign, Build and Select Audiences, Set Placements Budget and Schedule, Finishing Touches, Launch the Campaign. Hours: 15-20/week, Oversight: 2-3/week, Deliverable: Live Campaign.
11. **Campaign Management & Optimizations**: Tracking Ad Performance, Adjusting Bids and Budgets, Creating Updating and Monitoring Ad Creative, Testing and Optimization. Hours: 4/day, Oversight: 2-3/week, Deliverable: Optimizations & Execution.
12. **Measure & Report Update**: Analyze Results, Create Reports, Review and Refine. Hours: 2-8/week, One-time setup: 2-8, Oversight: 2-3/week, Deliverable: Performance Report & Presentation.
13. **Hours for Measure & Report**: Initial setup 2-8 hours, 8-15 Weekly, 2-3 Daily (add oversight hours), Deliverable: [Unspecified in the list].
14. **Image Format Specifications**: Portable Network Graphic (PNG), 32 Bits Per Pixel, Truecolour with alpha, Dimensions: 1280 x 720, Interlaced: Yes, XResolution: 96, YResolution: 96.
