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heatmap-visualization

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Data surrounding an Instagram page’s engagement during the month of July was imported and manipulated to plot a colour-encoded matrix that revealed general patterns in their dataset. The final heatmap displays data from Instagram that identifies the best time of the day and day of the week to run social media marketing campaigns.

  • Updated Oct 26, 2020
  • Jupyter Notebook

This is a case study of RED company based on user data and consumption behavior data. It uses Python to build a linear regression model to predict the changes in the user's purchasing amount and find the factors that have a greater impact on users' purchasing amount. The linear regression effect of the data provided is not good and it is only us…

  • Updated Oct 9, 2021
  • Jupyter Notebook

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