Web service and CLI tool for SEO site audit: crawl site, lighthouse all pages, view public reports in browser. Also output to console, json, csv, xlsx, Google Drive.

Web view report - site-audit-seo-viewer.

Demo:

• Default report
• Lighthouse report
• Default + Basic Lighthouse report

Русское описание ниже

Using without install

Open https://viasite.github.io/site-audit-seo-viewer/.

Features:

• Crawls the entire site, collects links to pages and documents
• Does not follow links outside the scanned domain (configurable)
• Analyse each page with Lighthouse (see below)
• Analyse main page text with Mozilla Readability and Yake
• Search pages with SSL mixed content
• Scan list of urls, --url-list
• Set default report fields and filters
• Scan presets
• Documents with the extensions doc, docx, xls, xlsx, ppt, pptx, pdf, rar, zip are added to the list with a depth == 0

Technical details:

• Does not load images, css, js (configurable)
• Each site is saved to a file with a domain name in ~/site-audit-seo/
• Some URLs are ignored (preRequest in src/scrap-site.js)

XLSX features

• The first row and the first column are fixed
• Column width and auto cell height are configured for easy viewing
• URL, title, description and some other fields are limited in width
• Title is right-aligned to reveal the common part
• Validation of some columns (status, request time, description length)
• Export xlsx to Google Drive and print URL

Web viewer features:

• Fixed table header and url column
• Add/remove columns
• Column presets
• Field groups by categories
• Filters presets (ex. h1_count != 1)
• Color validation
• Verbose page details (+ button)
• Direct URL to same report with selected fields, filters, sort
• Stats for whole scanned pages, validation summary
• Persistent URL to report when --upload using
• Switch between last uploaded reports
• Rescan current report

Fields list (18.08.2020):

• url
• mixed_content_url
• canonical
• is_canonical
• previousUrl
• depth
• status
• request_time
• title
• h1
• page_date
• description
• keywords
• og_title
• og_image
• schema_types
• h1_count
• h2_count
• h3_count
• h4_count
• canonical_count
• google_amp
• images
• images_without_alt
• images_alt_empty
• images_outer
• links
• links_inner
• links_outer
• text_ratio_percent
• dom_size
• html_size
• lighthouse_scores_performance
• lighthouse_scores_pwa
• lighthouse_scores_accessibility
• lighthouse_scores_best-practices
• lighthouse_scores_seo
• lighthouse_first-contentful-paint
• lighthouse_speed-index
• lighthouse_largest-contentful-paint
• lighthouse_interactive
• lighthouse_total-blocking-time
• lighthouse_cumulative-layout-shift
• and 150 more lighthouse tests!

Install

Install with docker-compose

git clone https://github.com/viasite/site-audit-seo
cd site-audit-seo
git clone https://github.com/viasite/site-audit-seo-viewer data/front
docker-compose pull # for skip build step
docker-compose up -d

Service will available on http://localhost:5302

Default ports:

• Backend: 5301
• Frontend: 5302
• Yake: 5303

You can change it in .env file or in docker-compose.yml.

Install with NPM:

npm install -g site-audit-seo

For linux users

npm install -g site-audit-seo --unsafe-perm=true

After installing on Ubuntu, you may need to change the owner of the Chrome directory from root to user.

Run this (replace $USER to your username or run from your user, not from root):

sudo chown -R $USER:$USER "$(npm prefix -g)/lib/node_modules/site-audit-seo/node_modules/puppeteer/.local-chromium/"

Error details Invalid file descriptor to ICU data received.

Command line usage:

$ site-audit-seo --help
Usage: site-audit-seo -u https://example.com --upload

Options:
  -u --urls <urls>             Comma separated url list for scan
  -p, --preset <preset>        Table preset (minimal, seo, headers, parse, lighthouse, lighthouse-all) (default: "seo")
  -e, --exclude <fields>       Comma separated fields to exclude from results
  -d, --max-depth <depth>      Max scan depth (default: 10)
  -c, --concurrency <threads>  Threads number (default: by cpu cores)
  --lighthouse                 Appends base Lighthouse fields to preset
  --delay <ms>                 Delay between requests (default: 0)
  -f, --fields <json>          Field in format --field 'title=$("title").text()' (default: [])
  --no-skip-static             Scan static files
  --no-limit-domain            Scan not only current domain
  --docs-extensions            Comma-separated extensions that will be add to table (default: doc,docx,xls,xlsx,ppt,pptx,pdf,rar,zip)
  --follow-xml-sitemap         Follow sitemap.xml (default: false)
  --ignore-robots-txt          Ignore disallowed in robots.txt (default: false)
  -m, --max-requests <num>     Limit max pages scan (default: 0)
  --no-headless                Show browser GUI while scan
  --no-remove-csv              No delete csv after xlsx generate
  --out-dir <dir>              Output directory (default: ".")
  --csv <path>                 Skip scan, only convert csv to xlsx
  --xlsx                       Save as XLSX (default: false)
  --gdrive                     Publish sheet to google docs (default: false)
  --json                       Output results in JSON (default: false)
  --upload                     Upload JSON to public web (default: false)
  --no-color                   No console colors
  --lang <lang>                Language (en, ru, default: system language)
  --open-file                  Open file after scan (default: yes on Windows and MacOS)
  --no-open-file               Don't open file after scan
  --no-console-validate        Don't output validate messages in console
  -V, --version                output the version number
  -h, --help                   display help for command

Custom fields

Linux/Mac:

site-audit-seo -d 1 -u https://example -f 'title=$("title").text()' -f 'h1=$("h1").text()'

Windows:

site-audit-seo -d 1 -u https://example -f title=$('title').text() -f h1=$('h1').text()

Remove fields from results

This will output fields from seo preset excluding canonical fields:

site-audit-seo -u https://example.com --exclude canonical,is_canonical

Lighthouse

Analyse each page with Lighthouse

site-audit-seo -u https://example.com --preset lighthouse

Analyse seo + Lighthouse

site-audit-seo -u https://example.com --lighthouse

Config file

You can copy .site-audit-seo.conf.js to your home directory and tune options.

Send to InfluxDB

It is beta feature. How to config:

1. Add this to ~/.site-audit-seo.conf:

module.exports = {
  influxdb: {
    host: 'influxdb.host',
    port: 8086,
    database: 'telegraf',
    measurement: 'site_audit_seo', // optional
    username: 'user',
    password: 'password',
    maxSendCount: 5, // optional, default send part of pages
  }
};

2. Use --influxdb-max-send in terminal.

3. Create command for scan your urls:

site-audit-seo -u https://page-with-url-list.txt --url-list --lighthouse --upload --influxdb-max-send 100 >> ~/log/site-audit-seo.log

4. Add command to cron.

Plugins

• Readability - main page text length, reading time
• Yake - keywords extraction from main page text

See CONTRIBUTING.md for details about plugin development.

Install plugins:

cd data
npm install site-audit-seo-readability
npm install site-audit-seo-yake

Disable plugins:

You can add argument such: --disable-plugins readability,yake. It more faster, but less data extracted.

Credentials

Based on headless-chrome-crawler (puppeteer). Used forked version @popstas/headless-chrome-crawler.

Bugs

1. Sometimes it writes identical pages to csv. This happens in 2 cases: 1.1. Redirect from another page to this (solved by setting skipRequestedRedirect: true, hardcoded). 1.2. Simultaneous request of the same page in parallel threads.
2. Sometimes a number appears instead of the URL, it occurs at the stage of converting csv to xlsx, don't know why.

Free audit tools alternatives

• WebSite Auditor (Link Assistant) - desktop app, 500 pages
• Screaming Frog SEO Spider - desktop app, same as site-audit-seo, 500 pages
• Seobility - 1 project up to 1000 pages free
• Neilpatel (Ubersuggest) - 1 project, 150 pages
• Semrush - 1 project, 100 pages per month free
• Seoptimer - good for single page analysis

Free data scrapers

• Web Scraper - free for local use extension
• Portia - self-hosted visual scraper builder, scrapy based
• Crawlab - distributed web crawler admin platform, self-hosted with Docker
• OutWit Hub - free edition, pro edition for $99
• Octoparse - 10 000 records free
• Parsers.me - 1 000 pages per run free
• website-scraper - opensource, CLI, download site to local directory
• website-scraper-puppeteer - same but puppeteer based
• Gerapy - distributed Crawler Management Framework Based on Scrapy, Scrapyd, Django and Vue.js

Русский

Сканирование одного или несколько сайтов в файлы csv и xlsx.

Особенности:

• Обходит весь сайт, собирает ссылки на страницы и документы
• Сводка результатов после сканирования
• Документы с расширениями doc, docx, xls, xlsx, pdf, rar, zip добавляются в список с глубиной 0
• Поиск страниц с SSL mixed content
• Каждый сайт сохраняется в файл с именем домена
• Не ходит по ссылкам вне сканируемого домена (настраивается)
• Не загружает картинки, css, js (настраивается)
• Некоторые URL игнорируются (preRequest в src/scrap-site.js)
• Можно прогнать каждую страницу по Lighthouse (см. ниже)
• Сканирование произвольного списка URL, --url-list

Особенности XLSX:

• Первый ряд и первая колонка закрепляются
• Ширина колонок и автоматическая высота ячеек настроены для удобного просмотра
• URL, title, description и некоторые другие поля ограничены по ширине
• Title выравнивается по правому краю для выявления общей части
• Валидация некоторых колонок (status, request time, description length)
• Загрузка xlsx на Google Drive и вывод ссылки

Установка:

npm install -g site-audit-seo

Если у вас Ubuntu

npm install -g site-audit-seo --unsafe-perm=true

npm run postinstall-puppeteer-fix

Или запустите это (замените $USER на вашего юзера, либо запускайте под юзером, не под root):

sudo chown -R $USER:$USER "$(npm prefix -g)/lib/node_modules/site-audit-seo/node_modules/puppeteer/.local-chromium/"

Подробности ошибки Invalid file descriptor to ICU data received.

Использование

site-audit-seo -u https://example.com --upload

Кастомные поля

Можно передать дополнительные поля так:

site-audit-seo -d 1 -u https://example -f "title=$('title').text()" -f "h1=$('h1').text()"

Lighthouse

Прогнать каждую страницу по Lighthouse

site-audit-seo -u https://example.com --preset lighthouse

Обычный seo аудит + Lighthouse

site-audit-seo -u https://example.com --lighthouse

Как посчитать контент по csv

1. Открыть в блокноте
2. Документы посчитать поиском ,0
3. Листалки исключить поиском ?
4. Вычесть 1 (шапка)

Баги

1. Иногда пишет в csv одинаковые страницы. Это бывает в 2 случаях: 1.1. Редирект с другой страницы на эту (решается установкой skipRequestedRedirect: true, сделано). 1.2. Одновременный запрос одной и той же страницы в параллельных потоках.
2. Иногда вместо URL появляется цифра, происходит на этапе конвертации csv в xlsx, не знаю почему.

TODO:

• Unique links
• Offline w3c validation
• Words count
• Sentences count
• Do not load image with non-standard URL, like this
• External follow links
• Broken images
• Breadcrumbs - https://github.com/glitchdigital/structured-data-testing-tool
• joeyguerra/schema.js - https://gist.github.com/joeyguerra/7740007
• smhg/microdata-js - https://github.com/smhg/microdata-js
• indicate page scan error