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Market basket analysis unlocks the underlying relationships between the items that customers purchase. By the end of this course, you should have a solid grasp of transaction data, the basic metrics that define the relationship between two items, the Apriori algorithm, and associations rules.
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Develop-Packt/Market-Basket-Analysis
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Market basket analysis unlocks the underlying relationships between the items that customers purchase. By the end of this course, you should have a solid grasp of transaction data, the basic metrics that define the relationship between two items, the Apriori algorithm, and associations rules.
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