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Analyzed website traffic and behavior to suggest usability improvements.

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Thamilini/web_analytics

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Website Analysis of Toronto.ca

This is personal portfolio project by Thamilini P.

Purpose/Objective

Analyze website traffic and behavior improve users' experience.

Datasets License

All datasets used were made available by the City of Toronto Open Data Portal under the Open Government Licence – Toronto.

Methodology

The datasets were cleaned, processed and transformed using R. The following libraries were used:

  • tidyverse
  • skimr
  • janitor
  • lubridate
  • ggplot2

A dashboard and its visualizations were created using Tableau.

Below is an image that outlines the phases used in this process. Image Source: Google Data Analytics Professional Certificate Program Process

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Analyzed website traffic and behavior to suggest usability improvements.

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