PubNub Startup Metrics Dashboard

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This is a 5-step model for using Dave McClure's metrics framework for your business and customers, and how to apply it to your product and marketing efforts. Acquisition, Activation, Retention, Referral, and Revenue (AARRR!)

See for Yourself

Let's make your Metrics Realtime

Monitoring your business metrics is complex. Simplify with a purpose built realtime dashboard.

Startup Metrics for Pirates

Startup Metrics for Pirates by Dave McClure, venture capitalist, entrepreneur, internet marketing at 500 Startups.

Update the Dashboard in Ruby

First install the pubnub gem using ruby gems.

gem install pubnub

Write a script to ring the Sales Bell! This also allows you to update any values on the dashboard.

#!/usr/bin/ruby

require 'pubnub'
pubnub = Pubnub.new(
    :subscribe_key => 'sub-c-44d3418c-4855-11e4-8a5b-02ee2ddab7fe',
    :publish_key   => 'pub-c-eae49ba3-b1ee-46c4-8674-27ce042e7ab3'
)
 
## Get Latest Dashboard and Modify Revenue
pubnub.history( :channel => '', :count => 1 ) do |response|
    dashboard = response[0][0]
 
    ## Trigger Sales Bell!!!
    dashboard.merge({ :revenue => 500 })
    pubnub.publish( :message => dashboard, :channel => 'standard' )
end

Dashboard Schema

You can change the dashboard in realtime with any PubNub SDK. This is the schema for which you can modify any value to send a signal to the dashboard instantly to change.

// Whitelable your Dashboard
title            : "Startup",
subtitle         : "Weekly Goals",
logo_img         : "img/pubnub.png",

// Referral Labels
vanity_one       : 'MENTIONS',
vanity_two       : 'ATTENDEES',
vanity_three     : 'ARTICLES',
vanity_four      : 'STACKOVERFLOW',

// Acquisition
acquisition      : 1,
acquisition_goal : 1,

// Activation
activation       : 1,
activation_goal  : 1,

// Retention
retention        : 1,
retention_goal   : 1,

// Revenue
revenue          : 1,
revenue_goal     : 1,

// Referrals
mentions         : 1,
attendees        : 1,
articles         : 1,
stackoverflow    : 1