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adding purchase incentives to the basket page will give users confidence at a vital step in the journey to continue with their purchase increase conversion. All modifications injected directly through browser client with vanilla javascript - no libraries. [Created May 7, 2017 ]

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stefan22/landsend

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lands end 💥

background

  • 45% of users are lost on the basket page
  • 28750 unique monthly visitors

hypothesis

  • adding purchase incentives to the basket page will give users confidence at a vital step in the journey to
    continue with their purchase increase conversion

goal

  • to increase conversion rate and revenue through basket

targeting

devices

  • desktop requirement. It did not take any extra effort to make it fully responsive ( site already is)

browsers

  • chrome 45+
  • firefox 45+
  • ie10 +

metrics

  • optimizely

integrations

  • adobe site cat session cam

variation 1

  • removed 'explore our story' section of the footer
  • removed 'quality guaranteed' in footer - does not show in variation
  • created 'quality.guaranteed - safe & secure shopping' image
  • added 'quality.guaranteed - safe & secure shopping' banner & centered it above footer
  • removed faqs & contact links from footer section
  • relocated 'swimwear' to the right before 'sale'
  • renamed 'swimwear' => 'sport'
  • desktop only but remains fully responsive

V1 🔍 v1

variation 2

  • removed 'quality guaranteed' in footer - does not show in variation
  • created 'quality.guaranteed - safe & secure shopping' image
  • added 'quality.guaranteed - safe & secure shopping' banner below 'checkout securely'
  • removed faqs & contact links from footer section
  • relocated 'swimwear' to the right before 'sale'
  • renamed 'swimwear' => 'sport'
  • desktop only but remains fully responsive

V2 🔍 v2

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adding purchase incentives to the basket page will give users confidence at a vital step in the journey to continue with their purchase increase conversion. All modifications injected directly through browser client with vanilla javascript - no libraries. [Created May 7, 2017 ]

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